To better understand this trend shift, we spoke with Juan José Cabero, CEO of Beardburys, who has seen firsthand how men are switching from traditional waxing to styling powder:
“In my experience observing the barbering and men's grooming sector, I've noticed that more and more men are making the switch from wax to styling powder for one simple reason: it's more versatile and comfortable to use. A casual, natural look is increasingly in demand, and powder makes it easy to achieve that result with just a few applications. In addition, Beardburys Hover Volumizing Powder has a unique applicator on the market, which doesn't waste any product and is easy to carry.”
The simplicity and effectiveness of the powder make it a much more accessible product for everyday use. Unlike waxing, which requires some technique to apply properly without overloading the hair, the volume powder is quick and easy, ideal for men looking for a natural look with minimal effort.
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