ITALIAN BEARD: THE TREND THAT IS ON TREND

If there's one style that's making waves on TikTok and in barbershops around the world this 2025, it's the Italian beard. And no wonder: it has that perfect balance between elegance and naturalness that many men have been looking for for a long time. At Beardburys, as experts in professional barbering, we tell you all about this trend that is here to stay.

What is the Italian beard and why is it fashionable?

The Italian beard is not just another beard. It is a look that reinvents the classic style with a modern and sophisticated approach thanks to the fade effect. The result? A gradient beard that blends smoothly with the skin all the way to the jaw for a clean, flattering finish.

This style highlights the features, defines the jawline and, best of all, adapts to different face shapes. That's why it has become a favorite of many barbers and clients. And yes, it's also the star of millions of viral videos on TikTok.

The key is in the barber

We know we could give you a step-by-step guide on how to do the Italian beard at home... but let's be honest: if you want to nail this look, your first step should be to visit your trusted barber.

Why? Because this type of beard demands precision, symmetry and knowledge of your features. Only a professional can customize it to your face shape and hair type.

And once the barber has worked his magic, maintaining the shape is up to you. But don't worry, with the right tools, like the Beardburys Clipper XCT, you can keep your style looking like you just stepped out of the barbershop.

Tools and products to maintain an Italian beard

Having a flawless cut is only half the job. Daily care is what really makes the difference. Here are the must-have products to keep your Italian beard looking like a true professional:

Beard shampoo: cleans thoroughly without drying. Ideal for keeping skin and hair healthy.
Beard oil: moisturizes, softens and shines. It also prevents irritation and is perfect for daily use, especially on shorter beards.
Beard conditioner: if you're not a fan of oils, this product is your new best friend. It controls volume, soothes the skin and nourishes the hair.

Each of these products is formulated with professional-grade ingredients, but at prices that also understand the end customer.

So why is this beard a trend? Because it is versatile, comfortable and has a lot of personality. It has that sophisticated look without being overly formal. And the best part: it's easy to maintain if you have the support of your barber and a good grooming routine.

At Beardburys we've been following men's grooming trends for years, and we can tell you with certainty that the Italian beard is much more than a passing fad. It is a natural evolution of men's style that combines the best of the past with the latest trends.