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HOW TO SET UP A BARBERSHOP
THE 5 KEYS YOU NEED TO KNOW
You dream of opening your own professional barbershop? From Beardburys we give you a hand with the 5 things you should keep in mind. If you apply these points, you will be much closer to transform that place into the business you always imagined.
1. Define the type of service you will offer
What kind of services will you offer: cuts only? classic razor shave? beard grooming? premium services such as massages or facials?
Be versatile or specialize in one technique, but be clear about your proposal.
Research your competition and local demand to see what you can offer.
2. Create a visual style that makes an impact
Think about every detail: decoration, music, uniforms and the visual experience in networks.
Your style should convey an emotion: exclusivity, closeness, or freshness.
A well-defined visual identity makes like-minded clients choose you for aesthetics and lifestyle.2. Create a visual style that makes an impact
3. Brand your values with personality
Define your voice: approachable, fun, professional... whatever best fits your vision and your own way of working.
Reflect those values in your treatment, in your aesthetics, even in your networks.
Keep coherence: your values should be felt from the moment they find you on Google until they receive the cut.
4. Choose products that enhance your result
A cut is not built with just anything: you need quality products to offer a professional finish.
With Beardburys you have the convenience of working with a single supplier: you have everything in the catalog.
Working with generic products is not the same as working with professional barbering products.
In addition, with kits like our Welcome Pack you have everything a professional barber needs to get off to a strong start.
5. Build your brand
Social networks are the best advertising you have. A client who hears about you the first thing he will do is look for your networks. So take care of your profile, show from your work to all the useful information that a client needs to ask for an appointment.
Take care of your customer relationship and your image taking into account point 3.
Offer the sale of the Beardburys products you work with. If the client likes the result of their hairstyle and buys the product, it's a way to make sure they will come back for more!
In the end, why set up a barbershop with a head?
Setting up a barbershop today is a project with an economic return. According to studies, interest in male grooming is booming and networks have boosted the image and importance of barbershops.
We have talked about this in another of our posts, take a look!
If you combine:
- A good service concept
- A strong visual image
- Authentic values
- Professional Beardburys products from a single supplier
- A brand that is seen and experienced, with a social presence and a store.
...you will have the formula for success.
Start now to set up your barbershop (with Beardburys🤪), and turn your passion into a good business.
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