RESOUNDING SUCCESS AT COSMOPROF 2024

We've been saying that the male grooming market is experiencing its best moment ever.

Men's grooming is experiencing an unprecedented surge, driven largely by the growth of searches on platforms such as TikTok, where hashtags related to men's skin care have reached record numbers of views. This phenomenon has led to explosive growth in the global market for men's grooming products, which is projected to reach $139,588.4 million by 2033, rising steadily at a 7.5% CAGR from 2023.

This radical shift is rooted in a paradigm shift regarding masculinity, along with the influence of social media and male role models promoting self-care. Skin care education has played a crucial role in this evolution, making it easier for men to acquire knowledge on the subject.

And we have been able to see all this at COSMOPROF

After 4 intense days of meetings and gatherings at the world's largest beauty and care fair, we can say that it has been not only a great success, but also a great event where we have been able to put faces to many of our customers.

During more than 120 meetings with representatives from more than 37 different countries, we have had the pleasure of meeting several distributors committed to the sector, professionals passionate about their trade and retailers focused and interested in the essence and unique personality of Beardburys.

We return to Spain motivated with all the new opportunities that COSMOPROF has given us, and determined to continue giving the best for men's care.