Las barberías y el Sector Masstige son la nueva tendencia en COSMOPROF 2023

En los últimos años, ha habido un crecimiento significativo en el mercado del cuidado masculino. Los hombres están prestando cada vez más atención a su apariencia y salud en general, y esto ha llevado a un aumento en la demanda de productos específicos para el cuidado de la piel, el cabello y el cuerpo.

El cuidado masculino abarca una amplia gama de productos, desde productos para el cuidado del cabello y afeitadoras hasta cremas hidratantes. Las empresas están respondiendo a esta creciente demanda con una amplia variedad de productos diseñados específicamente para hombres, incluyendo líneas completas de cuidado de la piel y del cabello.

Una de las razones detrás del crecimiento del mercado del cuidado masculino es el cambio en las actitudes sociales y culturales. Cada vez más hombres quieren verse y sentirse bien, y en Beardburys somos conscientes de ello.

Los hombres están cada vez más preocupados por:

- la cosmética

- la sostenibilidad

- los productos hechos a medida y artesanales

Por ello, el SECTOR MASSTIGE está en crecimiento en estos últimos años, cobrando cada vez más importancia en el mercado.

¿Sabes qué es el SECTOR MASSTIGE? La cosmética de prestigio a precios asequibles basada en productos naturales, sostenibles, de origen artesanal y hechos a medida para un hombre preocupado por sí mismo y por el planeta.

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Con el paso de los años se puede apreciar una mayor diferencia entre salones, con un aumento progresivo de las barberías y un descenso de las peluquerías frecuentadas por mujeres.

Esto se debe a:

- Aumento de la frecuencia de los hombres a estos establecimientos

- Nuevos servicios demandados por los hombres

- Aumento del precio de los servicios masculinos ofrecidos

¿Sabes cómo es el mercado del cuidado personal masculino?

• El mercado mundial del cuidado personal masculino alcanzó un volumen de negocio de más de 165.000 millones de dólares en 2022 (Estudios Euromonitor. Año 2021)

• Se estima que los productos de cuidado masculino crecerán durante los próximos años un 39% (Estudio Stadista. Año 2021)

• La mayoría de los consumidores europeos (53%) apuesta por comprar en establecimientos donde puedan recibir asesoramiento (Informe Anual Stampa Nielsen. Año 2021)

• Aumenta el número de hombres que destinan más porcentaje de ingresos a su cuidado personal (CPD Euromonitor. Año 2021)

• España, líder mundial en exportación de productos de belleza, se sitúa entre los 10 primeros exportadores de productos de belleza a nivel mundial. El año pasado las exportaciones de cosméticos españoles alcanzaron un crecimiento del 10,5%

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Del 17 al 20 de marzo estaremos en Cosmoprof Bologna

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