INTERVIEW WITH TONI PACHECO

Today we chat with Toni Pacheco, barber and founder of TP Urban, a barbershop with its own personality located in Cassà de la Selva, very close to Girona. With barely a year and a half since its opening, his barbershop has already gained a loyal clientele, like the soccer players of Girona or Osasuna. In addition to winning the SoyBarbudo award for Best Barbershops in Spain 2024 and Top 7 most influential barbershops.

We talked to him about his beginnings, the day-to-day challenges, and of course, his experience as a Beardburys ambassador.

1. Who are you and how did you start in this world?

I'm Toni Pacheco, from Cassà de la Selva, a town near Girona. A year and a half ago I decided to open my own barbershop: TP Urban.

2. What do your clients value most?

The previous appointment. Because that way you have a more intimate relationship with the clients and no rush. At the end of the day, the client appreciates that you give him/her real time and attention.

3. How do you see the world of barbering today?

It's a super cool world, where you meet a lot of fellow barbers and where you can learn something new every day.

4. What would you say to a barber who is just starting out?

To dare. To set goals, both short and long term. It sounds basic, but setting goals gives you direction and motivation.

5. What is the most challenging thing about working in the barbershop?

Every day is a new challenge. People only see the haircut, but there is so much more: network management, business organization, customer service... Being a barber is not just about cutting well, it's about knowing how to manage everything behind it.

6. How did you discover Beardburys?

I met her at the barbershop where I used to work. We tried several brands and I liked Beardburys from the beginning. When I opened TP Urban, I knew I wanted to work with them.

7. What would you highlight about the brand?

Its authenticity and the fact that it is national.

8. Your favorite product of the brand?

The Hover, which is the powder wax with a dispenser. So what we do with that is to be able to expand it better and be able to work it both in a barbershop and for the client at home.

9. What does it mean to you to be a Beardburys ambassador?

For me it means to have opened the door to get to know the brand from the inside. To see the team, how they work, what's behind each product.

10. And finally, what is your goal for this year?

Not die, hahaha. And to improve every day. I don't see it as an annual goal, but rather as a daily commitment.

TP URBAN'S FAVORITE PRODUCTS

Fixation and Style

Hair Volumizing Powder Beardburys Hover

€17.15
Buy 1 Hover and add 1 Refill with 50% off

Volumising and mattifying powder that allows you to add body and texture to fine hair and volume to styles, giving immediate maximum uplift. Matte finish in a gravity-defying effect with natural, flexible hold. Fixation 4/5 Shine 0/5 NEW! New Refill Format: more powder, less plastic | Take advantage of the launch offer and get more powder than ever...

Curl Booster for Men | Beardburys Curl Activator | Natural Definition

Curl Booster for Men | Beardburys Curl Activator | Natural Definition 2

Fixation and Style

Curl Activator Beardburys Curl Booster

Beardburys

0412614

€17.15
Buy 2 units and get the second one at 50% off

Boost your curls like never before! The Beardburys Curl Booster is a curl activator with medium hold and a natural finish. Its alcohol-free formula hydrates and defines curls without leaving residue—perfect for barbershop styling or at-home use.

Beardburys Clipper XCT Professional Hair Clipper

Beardburys Clipper XCT Professional Hair Clipper 2

-€10.00

Shavers and Hair Clippers

Beardburys Clipper XCT Professional Hair Clipper

0432265

€98.88 €108.88

The Beardburys Clipper XCT Professional Hair Clipper offers a combination of power, autonomy, cutting quality, and comfort, making it an exceptional choice not only for demanding professionals in the world of hairdressing and barbering but also for anyone seeking a clipper with advanced technology and high-quality design.

Beard Oil with Essential Oils Mystic Spirit Beardburys

Beard and Mustache

Beard Oil with Essential Oils Mystic Spirit Beardburys

0412769

€14.90

Beard and mustache serum oil with a delicate composition based on essential and vegetable oils that provides deep hydration to the hair for greater softness. Aroma: MYSTIC SPIRIT More citrusy and floral, Mystic Spirit offers a fresh and invigorating experience, perfect for those who prefer a vibrant scent that fills them with energy.

Beardburys Nourishing and Repairing Beard Cream Amber Midnight

Beard and Mustache

Beardburys Nourishing and Repairing Beard Cream Amber Midnight

0412767

€15.90
Buy 1 Beard Shampoo, 1 Beard Oil, and 1 Beard Cream from the Amber Midnight line and get 1 Black Edition Toiletry Bag FREE

An incredible blend of natural actives and essential oils that soften, nourish, and condition the beard, providing a pleasant fragrance. It helps keep your skin hydrated, preventing flakiness, redness, and itching. Scent: AMBER MIDNIGHT The signature scent of the entire line. An intense and captivating fragrance, perfect for those who want to make a...

Regenerating After Shave Amber Midnight Beardburys

Beard and Mustache

Regenerating After Shave Amber Midnight Beardburys

0412764

€14.90

Maximum freshness sensation on the skin after shaving. Soothing and regenerating cream, thanks to its formula enriched with shea butter and aloe vera extract. Scent: AMBER MIDNIGHT The signature scent of the entire line. An intense and captivating fragrance, perfect for those who want to make a lasting and memorable impression.

Lacquer 2 in 1 for Hair Beardburys BOOMER

Fixation and Style

Lacquer 2 in 1 for Hair Beardburys BOOMER

0412570

€18.10

Set any hairstyle or create volume and last all day long with this ultra-fast drying hairspray. Gives hair a natural finish and protects it from humidity. Lightweight: does not weigh down or flatten the hairstyle. Easily removed with a simple brushing without leaving residue. Includes two sprayers to adapt to every styling technique. Does not contain...

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INTERVIEW WITH TONI TP URBAN, AMBASSADOR OF BEARDBURYS

Don't miss this interview with Toni Pacheco, founder of TP Urban, a reference barbershop that in just a year and a half. We talk about his beginnings, the daily challenges that can't be seen from the outside and what it means to be a Beardburys ambassador.

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CURL BOOSTER, ACTIVATE YOUR CURL WITHOUT LOSING STYLE

Curl Booster by Beardburys is the curl activator for men you were looking for: medium hold without stiffness, volume with movement, without residue or plastic shine. Ideal for barbershops and easy to apply at home. Turbo curl mode, without losing the flow.

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IS IT PROFITABLE TO OPEN A BARBERSHOP NOWADAYS?

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INTERVIEW WITH TONI TP URBAN, AMBASSADOR OF BEARDBURYS

INTERVIEW WITH TONI PACHECO

TP URBAN'S FAVORITE PRODUCTS

Hair Volumizing Powder Beardburys Hover

Curl Activator Beardburys Curl Booster

Beardburys Clipper XCT Professional Hair Clipper

Beard Oil with Essential Oils Mystic Spirit Beardburys

Beardburys Nourishing and Repairing Beard Cream Amber Midnight

Regenerating After Shave Amber Midnight Beardburys

Lacquer 2 in 1 for Hair Beardburys BOOMER

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