In recent years, there has been significant growth in the male grooming market. Men are paying more and more attention to their overall appearance and health, and this has led to an increase in demand for specific skin, hair and body care products.
Men's grooming encompasses a wide range of products, from hair care products and shavers to moisturisers. Companies are responding to this growing demand with a wide variety of products designed specifically for men, including complete skin and hair care lines.
One of the reasons behind the growth of the male grooming market is changing social and cultural attitudes. More and more men want to look and feel good, and we at Beardburys are aware of this.
Men are increasingly concerned about:
- cosmetics
- sustainability
- tailor-made and handcrafted products
For this reason, the MASSTIGE SECTOR has been growing in recent years, gaining more and more importance in the market.
Do you know what the MASSTIGE SECTOR is? Prestige cosmetics at affordable prices based on natural, sustainable, handcrafted and tailor-made products for a man who cares about himself and the planet.
Over the years, a greater difference can be seen between salons, with a progressive increase in the number of barber shops and a decrease in the number of hairdressers frequented by women.
This is due to:
- Increased frequency of men in these establishments.
- New services demanded by men
- An increase in the price of male services offered.
Do you know what the men's grooming market looks like?
- The global men's grooming market will reach a turnover of more than 165 billion dollars in 2022 (Euromonitor studies. Year 2021).
- Men's grooming products are expected to grow by 39% over the next few years (Stadista study. Year 2021).
- The majority of European consumers (53%) prefer to shop in shops where they can receive advice (Stampa Nielsen Annual Report. Year 2021).
- More men are spending a higher percentage of their income on personal care (CPD Euromonitor. Year 2021)
- Spain, the world's leading exporter of beauty products, is among the top 10 exporters of beauty products worldwide. Last year, Spanish cosmetics exports grew by 10.5%.
Visit us at STAND 25B, located outside hall 25 and next to hall 32.
From 17 to 20 March we will be at Cosmoprof Bologna.
We are waiting for you!
Buy a 100ml wax and add another 30ml one for just an additional €1
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